Spherical Cow Consulting

Translating geek to human

Robotic Hand Touching on Black Background. 3D Render. Artwork to represent bots and their incentives.

Bot or Not? Why Incentives Matter More Than Identity

Let’s start with a confession: I love bots. Or at least, I love the idea of them. They’re efficient, tireless, and, if designed well, can be downright helpful. (They can also be downright unhelpful, but that's a topic for a different blog post.) But the incentives around bot traffic are completely out of balance, and that makes things messy.