Spherical Cow Consulting

Translating geek to human

Many abstract images on the theme of computers, Internet and technology.

The End of the Global Internet

Many people reading this post grew up believing and expecting in a single, borderless Internet: a vast network of networks that let us talk, share, and build without arbitrary walls. I like that model, probably because I am a globalist, but I don't think that's where the world is heading.
Robotic Hand Touching on Black Background. 3D Render. Artwork to represent bots and their incentives.

Bot or Not? Why Incentives Matter More Than Identity

Let’s start with a confession: I love bots. Or at least, I love the idea of them. They’re efficient, tireless, and, if designed well, can be downright helpful. (They can also be downright unhelpful, but that's a topic for a different blog post.) But the incentives around bot traffic are completely out of balance, and that makes things messy.